Rockwell Group

Rockwell Group, an interior design company needed a fresh take on how they showcased hospitality focused projects. The goal was to create a fun and intriguing layout / experience to drive exploration across the diverse hotel brands in Rockwell’s portfolio.

I redesigned the hospitality page, which is an entry point to explore the showcase pages of various restaurants, lobbies, stages, and environments on Rockwell’s site. I created a modular grid system that works across different breakpoints and appeals to the monochromatic minimalist.

Keeping the styling sleek and simple allowed for imagery and stories to be front and center.

The layout and stark color palette pushes the idea of contrast by leading with a dark theme for the hospitality landing page and alternating to a light detail page.