I collaborated with the BBC News digital team to design a video-led news experience aimed at expanding and engaging a new user base. The focus was on creating an intuitive and engaging platform that prioritized video content to capture and retain user attention.
The Challenge
We explored two design directions within the existing BBC News guidelines to enhance the user experience. The goal was to test and iterate on browsing habits and autoplay features, tailoring the news experience based on different times of day (commuting, lunch, evening long-form stories, and breaking news).
My team explored two design directions for both iPhone and iPad, focusing on interaction transitions between stories and tailoring content for daily consumption. The goal was to create “news moments” relevant to the time of day, giving editors tools to curate short, engaging news chapters.
We designed dynamic micro-interactions to clearly indicate the user’s viewing mode, enabling a seamless toggle between active and passive consumption. In passive mode, the app would automatically play through news segments, ensuring an uninterrupted, hands-free experience.
We developed a “smart” queue system that allowed editors to update or add new chapters throughout the day, ensuring users could stay up to date or catch up on the latest news. The system prioritized the most relevant stories while offering customizable news durations for a personalized experience.
Project Team
Micah Lindenberger - Lead designer
Moritz Kettler - Creative Strategy/Project Lead
Mike Kenney - UX Director
Jake Hutchinson - Product Design
Tom Muller - Product Design
Hollie Lubbock - Interaction Designer
Shelby Dunlap - Project Manager
Selected Works
Subway PeopleProject type
Rockwell GroupCase Study
LincolnCase Study
American Bar AssociationCase Study
Infinity Thermostat AppCase Study
Flight Profile OptimizerCase Study
WWECase Study
Micah Lindenberger
Product Design
Interaction Design
Art Direction
Creative Strategy
Illustration
Micah Lindenberger
Product Design
Interaction Design
Art Direction
Creative Strategy
Illustration
Find me in Los Angeles, CA
micahmicahdesign@gmail.com
Designing machines & systems since 2005
Ciao.
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