WWE - Micah Lindenberger

WWE.com

When WWE set out to completely reimagine WWE.com—its central hub for millions of fans worldwide, the mission was clear: deliver an electrifying, media-rich experience worthy of the superstars, storylines, and championships that define modern wrestling.

We went all-in, sculpting immersive landing pages that spotlight legacy matches, superstar journeys, and championship lore, fusing panoramic “moment-in-ring” visuals, scrollable timelines, video highlights, and stats-driven storytelling. The result? A bold, dynamic platform that honors WWE’s storied past while igniting fan engagement and steering viewers toward the next big event.

Objective

Boost video engagement — Encourage longer viewing sessions to drive subscriptions to WWE Network.

Reimagine brand identity — Craft a modern, cohesive visual language for WWE.com and all affiliated verticals.

Empower editorial flexibility — Develop a robust, flexible component library to support contextual storytelling across dynamic feeds.

Beyond modernizing the core site with a fully responsive redesign, we also enhanced WWE Network’s user journey—from marketing assets to onboarding flows—developing creative strategies aimed at increasing streaming sign‑ups.

By weaving together rich visuals, historical context, and interactive storytelling, these landing pages became destination hubs for fans—supporting deeper engagement, increased time-on-page, and creating compelling entry points into WWE Network’s streaming content. Whether it’s discovering the next star or reliving a legendary championship match, each page engages fans on multiple levels.

We built a versatile, responsive component library designed for desktop, tablet, and mobile. Each module could be theme-modified—whether Raw, SmackDown, NXT, or WrestleMania—granting editorial, photography, and content teams the agility to construct immersive fan experiences seamlessly.

Redesigning WWE.com from scratch was a formidable challenge—we addressed fragmented content, lack of responsiveness, and limited analytics. To ensure long-term consistency, we delivered a detailed style guide and precise image-crop specifications for editorial and photography teams, enabling sustained visual coherence across all platforms.

Building the new WWE site from the ground up was a unique design challenge. The previous site had fragemented content, wasn't responsive and had no ability to extract usable analytics. As part of the handoff to the WWE design team we published a comprehensive style guide, and crop guidelines for the editorial team and photographers to use so the site could maintain a consistant look and feel for years to come.